Quit for you and help take care of your mental health. Quit for everyone around you and never give up giving up! These are the three key messages for this year’s campaign. For those new to Stoptober, it was first implemented in 2012 by Public Health England, and it encouraged smokers to abstain from smoking for 28 days during October. If you can quit for 28 days, you are five times more likely to stay quit!